Privacy Policy

Enterprise Diagnostics, Inc ("Enterprise Diagnostics", "ED" or "We") helps marketers and advertisers (and their clients) target their advertising and content to consumers who are most likely to consider them relevant and interesting, based on those users' interests and demographics. We provide data services to marketers engaged in analytics, enrichment, direct mail, online display media, and email marketing, as well as other data services.

Enterprise Diagnostics adheres to the widely adopted self-regulatory standards and principles set forth by the Direct Marketing Association (DMA), the Digital Advertising Alliance (DAA) as well as the Network Advertising Initiative (NAI).

To do a universal opt-out of all of Enterprise Diagnostics's databases, please contact us at info@enterprisediagnostics.ai.

Enterprise Diagnostics receives data from a variety of consumer-facing companies and services, data compilers, and suppliers. We also obtain data through public sources, such as census data and other public records. Some of the data we use and make available is Personal Information ("PI") or is linked to PI. PI includes, for instance, name, postal address, telephone number, or email address. In addition, some of our services involve using and making available "business to business" data, which is obtained from several sources, including public directories, filings, and publications, surveys, and subscriptions.

Enterprise Diagnostics receives data from a variety of digital/online partners. Specifically identifiers such as email addresses, hashed/encrypted email addresses, online IDs, Internet Protocol (IP) addresses, device identifiers, or other similar identifiers; including device ID's, CTV IDs, and Mobile Advertising IDs. This data is sourced from partnerships that compile and aggregate the opt-in data via campaign deployments, contests, transactions, and affiliate marketing websites, apps, and digital-based services.

Enterprise Diagnostics does not collect or use individual social security numbers, banking information, or information that we know was collected from persons under eighteen (18) years of age. We accept but do not store credit card numbers for payment processing.

We use Personal Information for various purposes. We use it to create "audience data" – categories of personal interests that are grouped together based on common interests or preferences ("Data Segments"). These Data Segments may identify a person or, when used online, a unique online identifier, as, for instance, enjoying sports, traveling, living in a middle-class neighborhood, or having children.

We offer these Data Segments, in different forms, to marketers wishing to reach customers through online (e.g., web/mobile), email, and offline channels.

a. Traditional Data and List Services. We use and make available to marketers PI and Data Segments, and work with marketers' in-house data in order to help marketers target direct mail and other advertising campaigns and to analyze and understand their users.

b. Email Services. We use and make available PI and Data Segments and work with marketers' in-house data to help marketers target and analyze email campaigns. Our contracts making available email-based data services prohibit a wide range of illegal, inappropriate, and offensive advertising and content, and require strict compliance with CAN-SPAM and other email best practices.

c. Online Ad Services. We work with other data distribution and online cookie networks to de-identify Data Segments for use with anonymous online cookies so that marketers can send display media to users across the web and mobile platforms in a privacy-sensitive way.

d. Other Data Services. We sometimes use PI to provide other data services, such as verification, record look-ups, anti-fraud, and other analytics and database tools.

e. Cross-Channel Marketing. We may use PI and Data Segments to help marketers and other data platforms in "cross-channel" marketing – analyzing, locating, and creating potential marketing "audiences" through multiple channels.

f. Improving Our Own Products. We may use certain PI and Data Segments to improve, analyze and develop our own products.

Consumer privacy is of paramount concern to us. We respect user privacy in the following ways:

a. As to our online marketing services, we avoid placing personal information into cookies, and when working with data partners we irreversibly "hash" into non-human readable, de-identified form any personal information they receive from us, before using or sharing it for ad targeting purposes.

b. As to our email products, in addition to requiring strict compliance with CAN-SPAM and advertising and content guidelines, we permit users to opt-out of the Enterprise Diagnostics email database directly through all campaigns we host.

c. As to all data segments we offer, we do not work with financial or insurance account information, social security numbers, or information about individuals' health or ailments.

d. We provide multiple opt-out channels.

e. We contractually require our online partners to provide appropriate notice and choice to their own customers and users.

You may send an email to info@enterprisediagnostics.ai to opt-out of Enterprise Diagnostics's database. If you do so, please include the following information: (a) first and last name, and (b) current address.

If you decide to opt-out in this way, we will stop using data in Enterprise Diagnostics's proprietary database to help our customers send or tailor ads and content to you, including through email, direct mail, or online display marketing. Doing so will not opt you out of our Clients' databases, only data in Enterprise Diagnostics's own database.

Opting Out of Online and Mobile Targeting. If you wish to opt-out of other third-party ad platforms and ad networks, we recommend visiting the opt-out pages offered by the DAA's AboutAds program, as well as the Network Advertising Initiative.

Mobile Device Identifiers: To exercise your control over mobile device privacy settings, please visit the privacy settings of your Android or iOS device and select "opt-out of interest-based ads" (Android) or "limit ad tracking" (Apple iOS).

Enterprise Diagnostics may share data, including Personal Information, PI and Data Segments, with agents and service providers who work on our behalf or to help us provide services requested by our customers.

Partners: We may share data, including PI and Data Segments, with business and data partners to help provide more tailored advertising and for analytical purposes. However, Enterprise Diagnostics does not share PI with ad networks.

Enterprise Diagnostics licenses personal information to our clients for the purpose of enabling marketing and advertising campaigns. Enterprise Diagnostics does not sell personal information to individual consumers. In addition, Enterprise Diagnostics does not receive, compile, aggregate, or collect any data/information about consumers younger than 18 for any purpose whatsoever.

As part of our Data Services and on our website, we, our service providers, and our clients may use cookies and similar technologies to facilitate the automatic data collection described in this Privacy Policy.

Cookies are text files that websites store on a visitor's device to uniquely identify the visitor's browser or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, and facilitating online analytics and advertising services.

Web beacons, also known as pixel tags or clear GIFs, are typically used to demonstrate that a webpage or email was accessed or opened or that certain content was viewed or clicked.

Enterprise Diagnostics does not offer Data Segments containing or identifying personal information, financial records, health conditions or medical ailments, or data that we know (or learn) is obtained from children under eighteen (18) years of age.

Enterprise Diagnostics takes significant steps to help ensure that the data we possess is housed and transmitted securely. We use multiple layers of physical and electronic security, including firewall protections, encryption of data during transfer, and strict access controls to personal information.

For residents of the States of California, Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Nevada, Oregon, Texas, Utah, and Virginia, depending on your state of residency, you may be able to exercise the following rights:

• The Right to Know. The right to confirm whether we are processing personal data about you.
• The Right to Access and Portability. The right to obtain access to the personal data we have collected about you.
• The Right to Request Deletion. You have the right to request the deletion of personal information that we have collected from you, subject to certain exceptions.
• The Right to Correction. You have the right to request that any inaccuracies in your personal information be corrected.
• The Right to Opt-Out of Sales or Sharing for Targeted Advertising. You have the right to direct us not to "sell" personal information we have collected about you to third parties.

If you have questions, concerns, or complaints about Enterprise Diagnostics's privacy efforts or data products, please contact us at info@enterprisediagnostics.ai.